Tham khảo Di sản thương hiệu

  1. ↑ Hudson, B.T. (2011a) Brand heritage and the renaissanceof Cunard. European Journal of Marketing,45 (9/10),1538– 155
  2. 1 2 3 Urde, M., Greyser, S.A. and Balmer, J.M.T. (2007)Corporate brands with a heritage. Journal of BrandManagement,15 (1), 4– 19.
  3. ↑ “Brand Heritage: Between Culture and Nostalgic Marketing”. https://www.bbs.unibo.eu/. 7 tháng 3 năm 2018. 
  4. ↑ Hudson, B.T. (2011b) Longevity among leading brands.Boston University, Working paper.
  5. 1 2 Hudson, B.T. and Balmer, J.M.T. (2011) The work ofMead and advancing our discernment of heritage.Conference on Heritage, History and Nostalgia.Brunel Business School, London, UK.
  6. 1 2 Aaker, D.A. (2004) Leveraging the corporate brand. Cali-fornia Management Review,46 (3), 6– 18.
  7. ↑ (Beverland, 2005; Urde et al., 2007)
  8. ↑ Keller, K.L. (2008) Strategic Brand Management:Building, Measuring and Managing Brand Equity,Pearson Prentice Hall, Upper Saddle River, NJ.
  9. ↑ Balmer, J.M.T. (1998) Corporate identity and the adventof corporate marketing. Journal of Marketing Manage-ment,14 (8), 963–996.
  10. ↑ Brown, S., Kozinets, R.V. and Sherry, J.F. (2003)Teaching old brands new tricks: retro branding andthe revival of brand meaning. Journal of Marketing,67 (3), 19– 33.
  11. ↑ Holbrook, M.B. and Schindler, R.M. (2003) Nostalgicbonding: exploring the role of nostalgia in theconsumption experience. Journal of ConsumerBehaviour,3(2), 107– 127.
  12. ↑ Grayson, K. and Martinec, R. (2004) Consumer percep-tions of iconicity and indexicality and their inuenceon assessments of authentic market offerings. Journalof Consumer Research,31 (2), 296– 312.
  13. ↑ Balmer, J.M.T., Greyser, S.A. and Urde, M. (2006) Thecrown as a corporate brand: insights from monarchies.Journal of Brand Management,14 (1–2), 137 –161.
  14. ↑ Balmer, J.M.T., Greyser, S.A. and Urde, M. (2006) Thecrown as a corporate brand: insights from monarchies.Journal of Brand Management,14 (1–2), 137 –161.
  15. 1 2 3 4 Krugman (1965)
  16. ↑ (Chaiken, Phí Iii, & John, 1980)
  17. 1 2 3 (Chaiken, 1980)
  18. 1 2 3 (Maheswaran và cộng sự, 1992)
  19. ↑ (Aaker, 1996)
  20. ↑ (Leigh, Peters, & Shelton, 2006)
  21. 1 2 (Merchant & Rose, 2013)
  22. 1 2 3 4 (Wiedmann và cộng sự, 2011a)
  23. 1 2 Rose và cộng sự (2016)